{"title":"New Best Sellers","description":"\u003cp\u003eThe products our community keeps coming back to. From clinically dosed creatine and grass-fed whey to magnesium, collagen, prenatals and daily essentials, every item in this edit has earned its place through repeat orders and real results. Shop the hewyn best sellers — tried, tested and restocked.\u003c\/p\u003e","products":[{"product_id":"100-grass-fed-beef-sticks-original","title":"100% Grass-Fed Beef Sticks - Original Recipe, Natural Protein Snack - Pack of 10","description":"\u003cp\u003eEnjoy a wholesome, high-protein snack made for clean eating. These 100% Grass-Fed Beef Sticks deliver real flavor and quality ingredients for those who value nutrition without compromise. Sourced from pasture-raised cattle, these naturally fermented sticks support gut-friendly digestion and are free from artificial preservatives. With a blend of organic spices and no GMOs, gluten, grains, corn, soy, or dairy, they are a great choice for those following Keto or Paleo lifestyles. Crafted with care and packed in dye-free beef collagen casings, they offer a tasty, convenient snack made with simple, recognizable ingredients.\u003c\/p\u003e","brand":"Paleovalley","offers":[{"title":"Default Title","offer_id":49546157097266,"sku":"B074WK6TBT","price":125.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0900\/8529\/4386\/files\/81dke4EM88L_c5d81f0b-4081-4bcf-8148-5ddf2fa4306e.jpg?v=1746014620"},{"product_id":"aduna-organic-mind-superfood-blend-powder-250g-rich-cacao-flavor","title":"Aduna Advanced Superfood Blend - Mind Support Formula","description":"\u003cp\u003eAduna Organic Mind Superfood Blend is a nutritionist-approved powder combining 13 powerful organic superfoods in a rich, chocolatey blend. This premium formula features adaptogens and nutrient-dense superfoods including lion's mane mushroom, reishi, baobab, camu camu, moringa, and schisandra.\u003c\/p\u003e\n\n\u003cp\u003eThe blend combines functional ingredients with natural compounds. Key components include lion's mane mushroom, reishi, and camu camu providing exceptional vitamin C content. The organic cacao base delivers a rich chocolate flavor with antioxidants, and baobab powder provides natural fiber and essential minerals.\u003c\/p\u003e\n\n\u003cp\u003eThis superfood blend is designed for health-conscious individuals seeking natural wellness through their daily routine. Simply add 2 teaspoons to smoothies, yogurt, oats, or hot drinks for an easy nutrition boost. 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It is particularly suitable for those with fish allergies or sensitivities, as well as individuals who prefer sustainably-sourced supplements. The formula supports overall wellness by providing the essential fatty acids EPA and DHA that many plant-based diets may lack, as vegetarian sources like flax and chia seeds only contain ALA, which the body cannot efficiently convert to EPA and DHA.\u003c\/p\u003e","brand":"Nordic Naturals","offers":[{"title":"Default Title","offer_id":49546161226034,"sku":"B009KTUGSS","price":207.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0900\/8529\/4386\/files\/B009KTUGSS_1.jpg?v=1780383312"},{"product_id":"transparent-labs-bcaa-glutamine-8000mg-powder-strawberry-lemonade","title":"BCAA Glutamine 8000mg Powder - Strawberry Lemonade","description":"\u003cp\u003eTransparent Labs BCAA Glutamine delivers 8,000mg of vegan-friendly branched-chain amino acids in a scientifically-backed 2:1:1 ratio, combined with 5,000mg of L-glutamine, 1,500mg of vitamin C, and 1,000mg of coconut water powder per serving. 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Featuring superior forms like methylcobalamin B12 and pyridoxal 5'-phosphate B6, this gentle formula ensures maximum absorption while supporting energy, immune function, and healthy neural tube development. Trusted by healthcare practitioners, it's designed to fill nutritional gaps during these critical life stages when nutrient needs are significantly increased.\u003c\/p\u003e","brand":"Thorne","offers":[{"title":"Default Title","offer_id":49546167845170,"sku":"B00O59SH3E","price":177.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0900\/8529\/4386\/files\/B00O59SH3E_1.jpg?v=1772535758"},{"product_id":"pure-encapsulations-boron-glycinate-60mg-60-capsules","title":"Boron (Glycinate)","description":"\u003cp\u003ePure Encapsulations Boron (Glycinate) delivers 60mg of this essential trace mineral in a highly bioavailable glycinate form for superior absorption. This premium supplement supports healthy hormone balance, nutrient utilization, and calcium metabolism - key factors in maintaining strong bones and optimal cellular function. The gentle glycinate chelation makes this formula ideal for sensitive individuals, while the hypoallergenic design ensures purity without unnecessary additives. Each bottle provides a two-month supply of targeted mineral support for those seeking to optimize their nutritional foundation and promote long-term wellness.\u003c\/p\u003e","brand":"Pure Encapsulations","offers":[{"title":"Default Title","offer_id":49546174923058,"sku":"B003PR0U7I","price":67.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0900\/8529\/4386\/files\/61wpudRK0NL_89045ead-64d6-4425-9271-c4d1d1b2e7f0.jpg?v=1746014261"},{"product_id":"nordic-naturals-childrens-dha-530mg-liquid-strawberry-flavor","title":"Children's DHA","description":"\u003cp\u003eNordic Naturals Children's DHA Liquid is made exclusively from pure Arctic Cod Liver Oil and provides 530mg of total omega-3s per serving, including 255mg DHA and 170mg EPA. 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The rich chocolate sea salt flavor delivers the taste of a decadent brownie without the guilt.\u003c\/p\u003e\n\n\u003cp\u003eThese bars feature a unique blend of functional brain nutrients including Lion's Mane mushroom extract for cognitive support, magnesium for neuron function, MCTs for sustained mental energy, and vitamin E as an antioxidant. The protein blend combines pea protein crisps with pea protein, while prebiotic fibers from tapioca and vegetables support digestive health. Ground cacao beans provide maximum nutrition and energy compared to processed chocolate.\u003c\/p\u003e\n\n\u003cp\u003eDesigned for health-conscious individuals following various dietary preferences, these bars work perfectly as breakfast replacements, pre-workout fuel, office snacks, or afternoon energy boosts. Each bar contains 170 calories with 8g fiber and 12g healthy fats, providing balanced macronutrients for sustained satiety and energy throughout busy days.\u003c\/p\u003e","brand":"IQBAR","offers":[{"title":"Default Title","offer_id":49546185638194,"sku":"B0876LNH8Y","price":164.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0900\/8529\/4386\/files\/B0876LNH8Y_1.jpg?v=1778671858"},{"product_id":"rxbar-chocolate-sea-salt-protein-bars-12g-protein-12-pack","title":"RXBAR Chocolate Sea Salt Protein Bars - 12 Bars","description":"\u003cp\u003eRXBAR Chocolate Sea Salt Protein Bars are made with 100% chocolate, a sprinkle of sea salt and simple whole food ingredients including egg whites for protein, dates to bind everything together, and almonds and cashews for texture. 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