{"title":"New Best Sellers","description":"\u003cp\u003eThe products our community keeps coming back to. From clinically dosed creatine and grass-fed whey to magnesium, collagen, prenatals and daily essentials, every item in this edit has earned its place through repeat orders and real results. Shop the hewyn best sellers — tried, tested and restocked.\u003c\/p\u003e","products":[{"product_id":"100-grass-fed-beef-sticks-original","title":"100% Grass-Fed Beef Sticks - Original Recipe, Natural Protein Snack - Pack of 10","description":"\u003cp\u003eEnjoy a wholesome, high-protein snack made for clean eating. These 100% Grass-Fed Beef Sticks deliver real flavor and quality ingredients for those who value nutrition without compromise. Sourced from pasture-raised cattle, these naturally fermented sticks support gut-friendly digestion and are free from artificial preservatives. With a blend of organic spices and no GMOs, gluten, grains, corn, soy, or dairy, they are a great choice for those following Keto or Paleo lifestyles. Crafted with care and packed in dye-free beef collagen casings, they offer a tasty, convenient snack made with simple, recognizable ingredients.\u003c\/p\u003e","brand":"Paleovalley","offers":[{"title":"Default Title","offer_id":49546157097266,"sku":"B074WK6TBT","price":151.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0900\/8529\/4386\/files\/81dke4EM88L_c5d81f0b-4081-4bcf-8148-5ddf2fa4306e.jpg?v=1746014620"},{"product_id":"100-grass-fed-bone-broth-protein-powder-vanilla","title":"Grass-Fed Bone Broth Protein Powder - Vanilla","description":"\u003cp\u003eEnjoy a wholesome and convenient source of protein and collagen with this Grass-Fed Bone Broth Protein Powder in smooth Vanilla flavour. Sourced from 100% grass-fed, pasture-raised beef bones, this high-quality powder delivers naturally occurring collagen and essential amino acids, making it a nourishing addition to your daily nutrition routine. Blended with organic coconut milk and a touch of monk fruit for gentle sweetness, it’s free from artificial additives and supports general wellness and fitness goals. Perfect for mixing into water, smoothies, or recipes—ideal for active lifestyles seeking clean, nutrient-dense protein support without added fillers.\u003c\/p\u003e","brand":"Paleovalley","offers":[{"title":"Default Title","offer_id":49546157261106,"sku":"B0BXZPZNNP","price":354.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0900\/8529\/4386\/files\/714z6D_qi-L_2a8b12d1-6807-4ad1-9460-076e8205e38a.jpg?v=1746014616"},{"product_id":"aduna-super-cacao-powder-275g-natural-ghanaian-high-flavanol","title":"Aduna Super-Cacao Premium Blend Cacao Powder – Ethically Sourced from Ghana","description":"\u003cp\u003eAduna Super-Cacao is a 100% natural high-flavanol cacao powder that is a unique blend of two premium West African cacao powders. Made from specially selected cacao beans with the highest naturally occurring flavanol content, these beans are roasted very gently using an innovative processing technique to retain at least 2x more flavanols than regular cacao.\u003c\/p\u003e\n\n\u003cp\u003eThe heart health benefits are thanks to its exceptionally high flavanol content, which are plant-based antioxidants that support normal blood flow, cardiovascular health and circulation. To reap the heart health benefits, take 4 heaped teaspoons (20g, 200mg flavanols) a day. Rich in protein, fiber, magnesium, and potassium, this powder delivers both indulgent chocolate taste and meaningful nutrition.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for those seeking a delicious, luxuriously rich chocolatey flavor in smoothies, shakes, desserts, breakfasts or baking recipes. To make a healthy hot chocolate, mix 2-4 heaped teaspoons with hot milk and sweeten to taste, with optional vanilla essence or cinnamon. Ethically sourced in partnership with small-scale producers in Ghana, creating sustainable incomes.\u003c\/p\u003e","brand":"Aduna","offers":[{"title":"Default Title","offer_id":49546160275762,"sku":"B019Q5DUII","price":102.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0900\/8529\/4386\/files\/B019Q5DUII_1.jpg?v=1778671427"},{"product_id":"thorne-advanced-nutrients-multivitamin-240-capsules","title":"Advanced Nutrients - 240 Capsules","description":"\u003cp\u003eThorne Advanced Nutrients is an advanced multivitamin and mineral formula designed to provide comprehensive nutritional support for individuals seeking more than a basic daily supplement. This formula includes essential vitamins and minerals alongside specialized nutrients such as nicotinamide riboside, trans-resveratrol, quercetin phytosome, and bilberry extract. With 240 capsules per bottle, this supplement is expertly formulated with nutrients from pure sources in their most absorbable forms.\u003c\/p\u003e\n\n\u003cp\u003eThe formula features key nutrients to support cellular health and energy production. Nicotinamide riboside helps increase NAD+, an important coenzyme that declines with age, supporting cellular metabolism and energy. The formula also includes antioxidants like resveratrol, quercetin phytosome, and mixed carotenoids including lutein, zeaxanthin, lycopene, and astaxanthin. Essential vitamins are provided in bioavailable forms such as methylcobalamin B12, L-5-methyltetrahydrofolate, and active B vitamins. Minerals are present as highly absorbable chelates including magnesium dimagnesium malate, calcium dicalcium malate, and zinc bisglycinate. Eye health nutrients include vitamin A, bilberry extract, lutein, and zeaxanthin.\u003c\/p\u003e\n\n\u003cp\u003eAdvanced Nutrients is designed for adults seeking comprehensive nutritional support, particularly those over 50 or individuals experiencing higher levels of oxidative stress from environmental factors or lifestyle. The flexible dosing of 4-8 capsules daily allows customization based on individual needs and practitioner recommendations. This formula is free from gluten, dairy, and soy, and is third-party tested for purity and potency.\u003c\/p\u003e","brand":"Thorne","offers":[{"title":"Default Title","offer_id":49546160406834,"sku":"B000FGWCHI","price":226.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0900\/8529\/4386\/files\/B000FGWCHI_1.jpg?v=1780383238"},{"product_id":"nootropics-depot-apigenin-200mg-capsules-30-count","title":"Apigenin","description":"\u003cp\u003eThis supplement provides 200mg of highly purified apigenin (\u0026gt;98% purity), a natural flavonoid found in chamomile, parsley, and other plants. Each batch is thoroughly lab-tested and verified for purity and identity using third-party ISO-accredited labs and FDA-registered facilities.\u003c\/p\u003e\n\n\u003cp\u003eApigenin is a naturally occurring compound traditionally used in herbal preparations. It works through multiple pathways in the body to support relaxation when taken before bedtime.\u003c\/p\u003e\n\n\u003cp\u003eFor cognitive support, apigenin is recognized for its antioxidant properties that support brain health. This supplement is ideal for health-conscious adults seeking natural sleep support, as it provides concentrated levels of apigenin compared to dietary sources like celery and oranges. Like many natural compounds, consistent use over time may be needed to experience full benefits.\u003c\/p\u003e","brand":"Nootropics Depot","offers":[{"title":"Default Title","offer_id":49546161881394,"sku":"B09VMK9PZQ","price":143.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0900\/8529\/4386\/files\/61VjeUJ64wL_a76b226e-67f4-4dca-8085-1f92280f1c7b.jpg?v=1746014511"},{"product_id":"thorne-basic-prenatal-multivitamin-90-capsules","title":"Basic Prenatal Multivitamin","description":"\u003cp\u003eThorne Basic Prenatal delivers comprehensive nutritional support for women throughout their reproductive journey - from preconception through nursing. This expertly formulated multivitamin provides 18 essential vitamins and minerals, including 1mg of bioactive 5-MTHF folate, 1000 IU vitamin D3, and choline for optimal maternal health and fetal development. Featuring superior forms like methylcobalamin B12 and pyridoxal 5'-phosphate B6, this gentle formula ensures maximum absorption while supporting energy, immune function, and healthy neural tube development. Trusted by healthcare practitioners, it's designed to fill nutritional gaps during these critical life stages when nutrient needs are significantly increased.\u003c\/p\u003e","brand":"Thorne","offers":[{"title":"Default Title","offer_id":49546167845170,"sku":"B00O59SH3E","price":300.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0900\/8529\/4386\/files\/B00O59SH3E_1.jpg?v=1772535758"},{"product_id":"heart-soil-grass-fed-beef-organs-3000mg-180-capsules","title":"Grass Fed Beef Organs 3000mg","description":"\u003cp\u003eHEART \u0026amp; SOIL Grass Fed Beef Organs is a comprehensive organ supplement that combines five essential organs from grass-fed, grass-finished cattle. Each serving delivers 3000mg of nutrient-dense organ meats including liver, heart, kidney, pancreas, and spleen, providing the nutritional benefits of nature's original superfood in convenient capsule form.\u003c\/p\u003e\n\n\u003cp\u003eThis supplement harnesses the power of freeze-dried organ meats to preserve vital nutrients, peptides, and growth factors in their most bioavailable form. The organs are sourced from regeneratively raised cattle that are 100% grass-fed and finished, ensuring optimal nutrient density while being free from hormones, pesticides, antibiotics, and GMOs. Each batch undergoes rigorous third-party testing and meets Informed Sport certification standards for quality assurance.\u003c\/p\u003e\n\n\u003cp\u003eDesigned for health-conscious individuals seeking foundational nutritional support, this supplement serves as nature's multivitamin for those following any dietary approach. The taste-free capsules can be taken with or without food, making it easy to incorporate ancestral nutrition into modern lifestyles. Ideal for anyone looking to support their overall health, energy levels, and vitality through nutrient-dense whole food sources.\u003c\/p\u003e","brand":"Heart \u0026 Soil","offers":[{"title":"Default Title","offer_id":49546168500530,"sku":"B08B3GXD7G","price":308.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0900\/8529\/4386\/files\/B08B3GXD7G_1.jpg?v=1778671878"},{"product_id":"pure-encapsulations-boron-glycinate-60mg-60-capsules","title":"Boron (Glycinate)","description":"\u003cp\u003ePure Encapsulations Boron (Glycinate) delivers 60mg of this essential trace mineral in a highly bioavailable glycinate form for superior absorption. This premium supplement supports healthy hormone balance, nutrient utilization, and calcium metabolism - key factors in maintaining strong bones and optimal cellular function. The gentle glycinate chelation makes this formula ideal for sensitive individuals, while the hypoallergenic design ensures purity without unnecessary additives. Each bottle provides a two-month supply of targeted mineral support for those seeking to optimize their nutritional foundation and promote long-term wellness.\u003c\/p\u003e","brand":"Pure Encapsulations","offers":[{"title":"Default Title","offer_id":49546174923058,"sku":"B003PR0U7I","price":98.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0900\/8529\/4386\/files\/B003PR0U7I_1.jpg?v=1785823280"},{"product_id":"gomacro-kids-chocolate-chip-cookie-dough-macrobar-090oz-7-bars","title":"Kids Chocolate Chip Cookie Dough Bars","description":"\u003cp\u003eGoMacro Kids Chocolate Chip Cookie Dough MacroBars deliver the beloved taste of cookie dough with 4 grams of plant-based protein in every 0.90-ounce bar. 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Perfect for school lunches, after-school snacks, or on-the-go nutrition, each soft and chewy bite introduces children to the benefits of a plant-based lifestyle while providing sustained energy for active days. 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Ideal for active individuals seeking to enhance their training performance and support their fitness goals through convenient, high-quality supplementation.\u003c\/p\u003e","brand":"Cymbiotika","offers":[{"title":"Default Title","offer_id":49546193862962,"sku":"B0GF4MF67F","price":367.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0900\/8529\/4386\/files\/71QTwh292OL._AC_SY300_SX300_QL70_FMwebp.webp?v=1787571111"},{"product_id":"pure-encapsulations-dhea-10mg-60-capsules","title":"DHEA 10mg","description":"\u003cp\u003ePure Encapsulations DHEA 10mg delivers micronized dehydroepiandrosterone in optimal low-dose capsules to support natural hormonal balance and adrenal function. This essential steroid hormone plays a crucial role in energy metabolism, endocrine regulation, and overall vitality for both men and women. The micronized formula enhances bioavailability, ensuring superior absorption compared to standard DHEA supplements. 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